Press kit
Logo, colours and the facts, in one place.
Everything you need to write about PRACHSO accurately. For interviews or comment on fleet document compliance, write to us.
- Press email
- hello@prachso.xyz
- Website
- prachso.xyz
- Category
- Fleet compliance software
- Market
- India
Downloads
Logo files
The mark is a single sheet with its corner folded and a tick through it: a paper that is in order.
Brand colours
Three surfaces, one ink
- #1B1938
Indigo navy
Primary surface and buttons
- #C9B4FA
Soft violet
The fold in the mark, accents on navy
- #0E3030
Deep teal
Closing panels
- #292827
Ink
Body text, never pure black
- #FFFFFF
Canvas
Page background
- #E8E4DD
Hairline
Borders and dividers
Boilerplate
About PRACHSO, in one paragraph
Use it as written, or shorten it. Please keep the line on what PRACHSO is not.
PRACHSO is document and challan compliance software for Indian truck fleets. It reads fitness, permit, insurance, PUC, tax and licence validity from VAHAN and SARATHI through authorised channels, reminds the owner, munshi or driver on WhatsApp in 10 Indian languages before anything lapses, and checks every vehicle for new e-challans daily. Drivers use WhatsApp and a link, with no app to install. PRACHSO is not a government service and does not renew documents or pay challans; it tracks, reminds and hands off. PRACHSO is built by PRACHSO PRIVATE LIMITED, Mumbai, founded by Deepanshu Mehra. Learn more at prachso.xyz.
Usage
Getting the name and the mark right
- Do: Write the name as PRACHSO, in capitals, as one word.
- Do: Give the mark clear space at least the width of the folded corner on every side.
- Do: Use the navy mark on light backgrounds and the white tile on dark ones.
- Do not: Do not describe PRACHSO as a government portal, or as part of VAHAN, SARATHI or Parivahan.
- Do not: Do not stretch, recolour, outline or add effects to the mark.
- Do not: Do not place the mark next to government emblems or RTO insignia.
See the product before you write about it.
Walk through a live 24-truck fleet: the expiry calendar, a WhatsApp reminder thread, and the challan desk.